Trade Show Giveaway

Valuable information regarding Trade Show giveaway, published by



September 7, 2012

By Mike Thimmesch 

Giveaways are an extremely popular way to get more people into your trade show displays. But not all giveaways are created equal.

To help you whittle through the nearly infinite choices of giveaways, I’ve grouped them into 7 types, with the strengths and weaknesses of each type listed below. Keep this chart handy the next time your team gathers to brainstorm ideas for your upcoming trade show.

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Giveaway Type

Cheap stuff

Doesn’t cost much so you can give them to a lot of people

Will not reflect well on your brand if they appear too low in quality, let alone break quickly

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Giveaway Type

Nice stuff

Will get you noticed favorably by your clients and prospects

Usually can’t afford to give to everyone at a show

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Giveaway Type

Trendy stuff

Can get more people’s attention

May not get the right people’s attention

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Giveaway Type

Educational stuff

Can use to attract only the people who are qualified prospects

Takes effort to research and publish, and may not attract all your best prospects

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Giveaway Type

Your stuff

Can use to attract only the people who are qualified prospects

Will not motivate people who only care about themselves personally; plus may get fewer leads (bad if lead quantity, not lead quality, is your sole metric)

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Giveaway Type

Wearable stuff

High perceived value and can put your logo on it

If not good looking no one will want it, and it may end up in a drawer; plus “I’ve got enough t-shirts.”

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Giveaway Type

Edible stuff

Will attract grateful attendees

Prospects are left with nothing that has your name on it, and you may pay double – cost to buy, plus cost to pay show hall a corking fee to giveaway food and drink

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I hope that gives you some good ideas about which direction you take next when strategizing for your future events.

And if you get bored saying “giveaway” over and over again, here are 10 more words you can use to describe them:

10 Other Names For Giveaways:

  1. Promos
  2. Promotions
  3. Tchotckes
  4. Premiums
  5. Incentives
  6. Corporate gifts
  7. Swag (acronym for “Samples, Wearables, And Gifts”)
  8. Freebies
  9. Advertising specialties
  10. Bribes

No matter what they are called, a well-chosen giveaway can help you drive more traffic to your trade show booth, boost your brand awareness, and help you deepen relationships with clients and prospects.

Brand Giveaway Ideas

At any brands event or activation you want to stand out of the crowd. With our personalized embroidery and laser engraving items you are sure to grab your customers attention with not only your logo but with the customers name as well.

Here are some great items that we have made for past events and customers. From luggage tags to t-shirts we can customize anything with your logo. We have worked with such names as Nickelodeon to Delta Airlines, no logo is to big or small for us.

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im11                                   im10im9                                    im1 im2                                    im3 im7                                    im8    im5                                 im6 im4


To get more ideas and a quote for your next event please contact us.

To get an extraordinary event you need an extraordinary giveaway!

Delta Airlines x New York Rangers Event

What a great event this was last year! Delta Airlines got in touch with us for an event they were hosting at one of the local airports. The customers all dressed in their New York Rangers gear and created luggage tags personalized just for them. Below is some of the great pictures we took at the event.



Sonic Promotional Events

What an exciting week we had! Sonic Promos got a hold of us and wanted to gift some of there prospective customers a great giveaway. The laser engraved personalized notepads and luggage tags were a big hit! Check out some of the event photos.

promo_img1                                  promo_img2

promo_img3                                   promo_img4

promo_img5                                   promo_img6

promo_img7                                   promo_img8

promo_img9                                   promo_img10



Logo Engraving Videos

Who doesn’t love a good video? Here at Digital Events Inc we love to show off our stuff and give our clients exactly what they want. There are so many options available from stitching or engraving your items to what colors you can choose from.

We have worked with companies like YouTube, Nickelodeon, and Target for brand activations and events to give customers a cherished personalized gift to take home.

The customer already has a loyalty to your brand coming to your event. When you put both together, your logo and the customers name, it solidifies the loyalty even more. By putting both your logo and a customers name on a giveaway gives it that much more meaning.

Everyone loves a take away free gift and it looks even better with your own name on it! Here are some videos that show laser engraving on different items.




In one of our next posts we will show you some other videos including custom embroidery and digital printing. Be sure to check back at our blog for more up to date information, articles and exciting new videos.

Fox Home Theater at Comic Con 2017


Comic-Con 2017 is here!  Twentieth Century Fox Home Entertainment will cater to San Diego Comic-Con fans of all ages and genres with the Fox Fanfare Booth. Starting today till the 23rd they will be having surprise flash giveaways including Kingsman and Deadpool vinyl albums and you can even purchase amazing items such as the Archer Most Extraordinary Spy Kit Ever.

Twentieth Century Fox Home Entertainment LLC is the home video distribution arm of the 20th Century Fox film studio and has been releasing major motion hits on DVD for years!

This year is it all about Alien: Covenant the new flim directed by Ridley Scott. The film is a sequel to the 2012 film Prometheus, the second installment in the Alien prequel series and the sixth installment overall in the Alien film series.

Today at Comic Con we will be helping to create your very own Alien pictures!


Check out the trailer above for the new Alien: Covenant and don’t forget to tweet us about your time at the event using hashtag #foxsdcc and #digitaleventsinc! 

Headed to a trade show? Giveaways are essential for your booth!

A great-looking booth with clear branding is essential. So is a well-trained staff. Forbes’ article “12 Commandments of Incredibly Successful Trade Shows” tells us to “be audacious and memorable but smart and relevant.” One way to reach your targets: Give cool swag away that matters and pulls well.

At Digital Events, we already know that promotional products or giveaways are the most welcomed form of advertising by all generations and considered most effective in providing a rationale to respond.

But not just any cool swag will do. The Forbes piece continues, “Make people sit through a 20-minute presentation to get a $55 sweatshirt or a cool drone that flies from your smart phone. Why? You must educate Interest into Need, and only people with Need buy from you. Interest is the counterfeit of Need. Interest without Need wastes more time of your salespeople than anything else. Interesting and compelling bait on the hook catches a lot more customers.”

Here are some things to think about as you plan for the show:

Here are some things to think about as you plan for the show:

Why are giveaways a good idea?

  • They engage. People are curious and trade show attendees are there to uncover new business opportunities. What can you do at your booth that will draw them in?
  • They entice. People love free stuff. Make sure what you offer is targeted and relevant so you’re not just driving masses of freebie hunters to your booth for yet another key chain or stress spinner.
  • They showcase your brand. Especially when the item you offer is something that your prospects will keep and use, that showcase is very powerful—81% keep promotional products for more than a year.

What are best practices for trade show giveaways?

  • They are targeted to your audience. What does your audience want? Do your research. Don’t just randomly pick an item because it worked for another company or it’s the hot item of the moment but doesn’t necessarily relate to your company. You want people who take your item to use it and think of your company when they use it.
  • They are interactive. Games and interactive experiences help break the ice and give you something to talk about without high-pressure selling. Have fun!
  • They are relevant to your brand. Giving away beach toys just because it’s summer won’t necessarily move the needle or make people remember a company that makes cleaning products, unless those products are possibly to clean pools.
  • Take a personal approach. You may want to consider the famous quote from Dale Carnegie, self-improvement guru and author of How to Win Friends and Influence People:

“Remember that a person’s name is, to that person, the sweetest and most important sound in any language.”

Wearables, bags and writing instruments are always popular promotional items but when personalized, take engagement to whole new level. When you personalize on site as Digital Events does, you have an additional opportunity get to know your prospects better. And the personalization ensures they keep and use your item.

  • Track your giveaways.
    Make sure you collect contact info of the people you’re offering your giveaways to so you can follow up with them after the show.
  • Monitor your social media and website.
    If your swag is working for you, you should see your social media likes and website traffic increase.

Ready to take action? Give us a call or drop us a line at Digital Events so we can discuss ways to make your trade show presence more successful than ever. We’d love to tell you what we’ve done for Fortune 500 clients like Nike, Mercedes-Benz, Target, Microsoft and more.