Entries by Ben berglund

15 of Marketing’s Most Memorable Experiential Moves

http://adage.com/article/agency-news/15-marketing-s-memorable-experiential-moves/291975/   20th Century Fox: “The Simpsons Kwik-E Mart” In 2007, 20th Century Fox hyped the release of “The Simpsons Movie” by bringing Kwik-E-Mart convenience stores to the real world. The studio partnered with 7-Eleven and its agency Tracy Locke to transform a dozen stores into their “Simpsons” counterpart. The shelves even boasted familiar treats […]

How is Personalization Changing the Face of Marketing?

This is a great article from Marketo. It shows us readers how personalization toward the consumers is changing marketing and that this trend is here to stay.   How is Personalization Changing the Face of Marketing? In 2013, 84% of all email traffic was spam. The average person sees around 1,700 banner ads each month. […]

Target Christmas Spectacular Event

With Christmas months away here is one of our favorite events we did  with Target one year for the Christmas Spectacular Event. Customers and event-goers were able to personalize their own ornament and get into the spirit of Christmas at this exciting event.               If your company needs on-site personalization […]