TYPE
Retail Store
INDUSTRY
Footwear
CUSTOMERS
5,000
SERVICES
Laser Engraving
Embroidery Stitching
LOCATION
Paris, France
DE+ Foot Locker / Vans
What We Did
Vans Shoes sponsored the opening of Footlockers flag ship store in Paris France in the heart of the Champs-Élysées for 8 days. Customers who purchased Vans Shoes received complimentary embroidery on their shoes limited only by their creativity. This activation generated a substantial increase in traffic and sales of Vans Shoes.