What We Did
When XBOX launched its flagship gaming console, they reached out to Digital Events to provide attendees with a unique personalized giveaway. Lapel pins were manufactured in the shape of a computer microchip and we laser engraved the guests’s gaming handle onto the top of the pin.
This project was months in the planning and as with everything involving XBOX was highly secretive. Throughout E3 the personalized laser engraved lapel pins became the most sought after item at the show.