With so much competition in the sports wear industry, Adidas was looking to raise the bar in consumer experience by providing an assortment of personaliztion options on Adidas apparel and footwear. After experimenting with one-off activations in New York and Los Angeles, in January Adidas partnered with Digital Events to provide a rotating assortment of services ( Laser, embroidery, apparel printing, sequin printing, footwear printing ) in 3 of its flagship stores in New York plus 3 additional stores in Los Angeles. The new service would be available 7 days a week for all of 2020.
With our LIVE DESIGNER, customers can actually custom design virtually anything in the store ( hats, shirts, jackets, pants, shoes, bags, etc. ) . Our LIVE DESIGNER made it easy to select text, fonts, graphics and upload images from your mobile device. Multiple layers combined with drag-and-drop, rotate and stretch gestures would allow for unlimited creativity in designing one of a kind artistic designs.
During one holiday weekend, Adidas customers custom designed over 300 items which contributed to the decision to extend the experience throughout all of 20202