Michelob presented a very unique challenge for giveaways at the New York Marathon. They wanted to provide runners with personalized laser engraved bottles of Michelob Beer with their name and time engraved on the bottle.
The challenge was that the finished result had to match the blue metallic finish of the bottle to appear that it was produced in the factory. After a lot of experimenting in our lab, we were able to produce the exact look that Michelob wanted. Runners now have a personalized laser engraved bottle of Michelob as a keepsake.