TYPE
On-Site
INDUSTRY
Auto Racing
CUSTOMERS
10,000
SERVICES
Laser Engraving
LOCATION
Daytona Beach
DE+ NASCAR
What We Did
NASCAR and NBC Sports promoted the NASCAR PUP SERIES at multiple cities across the U.S. NASCAR in coordination with local pet shelters promoted pet adoption. Consumers who attended received a personalized laser engraved pet tag in the shape of a race car. The Pet Tag could be used both as a pet tag as well as a key chain.
