When planning a music festival or concert activation, in one city or a tour in multiple cities, turn to Digital Events as a single vendor to ensure consistency , reliability and professionalism at every activation. Single sourcing will also give you peace of mind and eliminate the need to micro-manage multiple vendors.
Create memorable experiences with all attendees by personalizing merchandise and giveaways live on the spot. We’ve worked several of the largest festivals ranging from Coachella to South By Southwest (SXSW). It’s no secret people love merchandise at festivals and concerts. Take it one step further by allowing every attendee to personalize it with their name, favorite photo from their phone, or a slogan they love.
Plan your activation by incorporating our 4 E’s methodology. Engage. Entertain. Experience. Experiential. Combine the 4 E’s with a personalized giveaway and you will achieve the objective while strengthening your brand and proving a ROI on the activation. Personalized giveaways that are promoted as an interactive experience are the ideal giveaway for festivals, concerts and other activations.
Provide a giveaway that is relevant to either your company, the festival or concert.
Personalizing the giveaway will create added emotional value and reinforce long term memories from that festival or concert.
Make the process an experiential experience so every time they see or use the giveaway your customer will have a positive memory associated with your brand.
Selecting the right giveaway doesn’t mean that you have to spend a fortune. Something as simple as a $1 bag tag when personalized and attached to a piece of luggage or backpack may last for years, or decades. The wrong giveaway, not personalized frequently is discarded a few hours after the activation.
It’s a known fact that the sweetest and most important sound in any language is a person’s name. Use this on any giveaway and you will find that the giveaway withstands the test of time.
Regardless of the value, any item that is personalized will :
Generate more traffic to your activation than any other giveaway
You will generate more traffic than any other activation
Your giveaway will be retained longer than any other giveaway
Be cherished longer than any other giveaway
SKIP THIS LINE
Many activations and concerts have peak periods to capture traffic. Digital Event’s mobile skipthisline.com feature makes it easy for people who have participated in the experience, to share the experience with friends while watching the concert. Our text message notification will alert them when their personalized giveaway is ready to be picked up and provide them with a unique job number to make the process pick-up process quick and organized.
Combine personalizing with a unique experience and the end result is a true interactive experiential experience. All of our personalization technology is custom built around creating a unique interactive experience starting with the initial engagement.
Our Live Designer interface engages attendees by making it easy to not only personalize their giveaway, but to also customize it. Attendees have the option of selecting from custom graphics, backgrounds, emojis and fonts. Attendees can even upload images from their mobile device. The result is a one-of-a-kind personalized keepsake that will reflect the individual’s personality while strengthening your brand everytime the product is used.
Track activity in real-time using our analytics dashboard. Run virtually unlimited reports filtered and sorted by dates, times, SKUs, popular items and more. Our goal is to provide all the data to supplement marketing reports and overall KPIs.