When planning a music festival or concert activation, in one city or a tour in multiple cities, turn to Digital Events as a single vendor to ensure consistency , reliability and professionalism at every activation. Single sourcing will also give you peace of mind and eliminate the need to micro-manage multiple vendors.
Engaging Concert Attendees
Engaging concert goers needs a different strategic plan than a typical trade show or activation. Attendees, while many may be professionals, are looking to be entertained. Take this in to consideration when planning your activation. Your activation should be as much about the interactive experience, as it is the actual giveaway. Plan your activation incorporating the 4 “E’s”. Engage.Entertain. Experience. Experiential. Combine the 4 E’s with a personalized giveaway and you will achieve the objective while strengthening your brand and proving a ROI on the activation.
Here are the 3 most important steps to take when planning a giveaway for your activations. Remember that you could have stiff competition at the festival or concert competing for your potential customers’ attention. Other activations and the main concert headliner all want consumers to notice them. Typical premiums or SWAG have little or no value. If you want to generate substantial traffic to your activation, strengthen your brand and provide a ROI, then follow these 3 proven steps:
Provide a giveaway that is relevant to either your company or the festival or concert itself
Personalizing the giveaway will create added emotional value and reinforce long term memories of the festival / concert
Make the process an experiential experience so everytime they see or use the giveaway your customer will have a positive memory associated with your brand.
Personalized giveaways that are promoted as an interactive experiential experience are the ideal giveaway for festivals, concerts and other activations.
Selecting the right giveaway doesn’t mean that you have to spend a fortune. Something as simple as a $1 bag tag when personalized and attached to a piece of luggage or backpack may last for years, or decades. The wrong giveaway, not personalized frequently is discarded a few hours after the activation.
It’s a known fact that the sweetest and most important sound in any language is a person’s name. Use this on any giveaway and you will find that the giveaway withstands the test of time.
Regardless of the value, any item that is personalized will :
Generate more traffic to your activation than any other giveaway
You will generate more traffic than any other activation
Your giveaway will be retained longer than any other giveaway
Be cherished longer than any other giveaway
Many activations and concerts have peak periods to capture traffic. Digital Event’s mobile skipthisline.com feature makes it easy for people who have participated in the experience, to share the experience with friends while watching the concert. Our text message notification will alert them when their personalized giveaway is ready to be picked up and provide them with a unique job number to make the process pick-up process quick and organized.
Combine personalizing with a unique experience and the end result is a true interactive experiential experience. All of our personalization technology is custom built around creating a unique interactive experience starting with the initial engagement.
Our Live Designer interface engages attendees by making it easy to not only personalize their giveaway, but to also customize it. Attendees have the option of selecting from custom graphics, backgrounds, emojis and fonts. Attendees can even upload images from their mobile device. The result is a one-of-a-kind personalized keepsake that will reflect the individual’s personality while strengthening your brand everytime the product is used.